Lead, SMC Customer Insights

Company: Snap Inc.
Location: Palo Alto
Posted on: March 5, 2025

Job Description:

Lead, SMC Customer Insights page is loadedLead, SMC Customer InsightsApply locations: Palo Alto, California; San Francisco, California; Los Angeles, California; New York, New York.Time type: Full timePosted on: Posted 4 Days AgoJob requisition id: R0039151Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.We are looking for an SMC Customer Insights Lead to join Snap Inc. This role will take responsibility for driving research studies and analytics that empower sales teams with vertical and product sales insights, ultimately supporting advertiser revenue growth.The successful candidate will lead the execution of SMC customer insights projects that address the needs of advertisers across industries, with a focus on uncovering actionable insights to optimize go-to-market strategies and inform sales narratives. The role is ideal for someone with proven B2B research and analytics expertise, a passion for delivering impactful insights, and the ability to thrive in a fast-paced, collaborative environment.The ability to build strong cross-functional partnerships with SMC Sales, Revenue, Growth, Marketing, and Data Science teams will be critical for success in this role. The position will report to the SMC Head of Insights and is an excellent opportunity to contribute to key revenue-driving initiatives at Snap Inc.What you'll do:

• Analyze data from audience databases and other sources to identify opportunities to improve the sales content that is used by sales, business development, revenue, and marketing teams.
• Develop sales and marketing materials such as sales presentations, insights decks, narratives, 1-pagers, etc.
• Conduct surveys, interviews, and other research methods to understand customer experience, needs, pain points, behaviors, and preferences.
• Develop a deep understanding of advertiser customer journeys and their needs across different website sessions and visits.
• Create compelling customer personas, advertiser flows, wireframes, and other design artifacts to inform product, marketing, and sales solutions.
• Collaborate closely with sales teams to craft data-driven sales pitch documents and narratives that resonate with advertisers, leveraging insights to tell a compelling story.Knowledge, Skills & Abilities:
  • Experience with qualitative methodologies - individual and group interviews, diary studies, direct observation, think-aloud usability experience testing, etc.
  • Familiarity with audience and industry insights platforms like GWI, Mintel, etc.
  • Hands-on experience with tools like Qualtrics.
  • Ability to present and brainstorm research findings with both technical and non-technical/business audiences.
  • Ability to connect the dots between disparate sources and think strategically about how recommendations will impact the bottom line of the business in the short-term and long-term.Minimum Qualifications:
    • At least 7+ years of experience conducting B2B research for SaaS businesses or self-serve websites.
    • Proficiency in SQL and/or Python/R for analysis and data visualization.
    • Bachelor's degree in Computer Science, Human Computer Interaction, Information Science, Psychology, Social Science, or any related field or equivalent years of experience.Preferred Qualifications:
      • Master's degree in Computer Science, Human Computer Interaction, Information Science, Psychology, or Social Science.
      • Experience with quantitative research (metrics, survey design, response effects, sampling, crosstabs, and statistical concepts, etc.).
      • Experience in evaluating, negotiating, and working with external research vendors.
      • You are able to demonstrate critical thinking beyond business requests.
      • You enjoy collaborative work in a dynamic, data-driven and creative environment.If you are passionate about customer experience, have a strong track record of conducting research for advertiser-facing workflows, we encourage you to apply for this position.If you have a disability or special need that requires accommodation, please don't be shy and provide us some information.Default Together Policy at Snap:At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.About UsAt Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.Our Benefits:Snap Inc. is its own community, so we've got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap's long-term success!CompensationIn the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.Zone A (CA, WA, NYC): The base salary range for this position is $190,000-$284,000 annually.Zone B: The base salary range for this position is $181,000-$270,000 annually.Zone C: The base salary range for this position is $162,000-$241,000 annually.This position is eligible for equity in the form of RSUs.
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Keywords: Snap Inc., Palo Alto , Lead, SMC Customer Insights, Other , Palo Alto, California