Senior Demand Generation Manager

Company: Velocity Global
Location: Palo Alto
Posted on: March 1, 2025

Job Description:

Velocity Global offers the most unified, tech-enabled, and customer service-driven global workforce management, ensuring smooth, reliable operations across countries, roles, and workforce types so businesses can navigate complexity with confidence, deliver strong results, and stay ahead. We help you expand your business into new markets without the complexity of setting up entities. We hire, pay, and manage your workforce across 185+ countries with our AI-powered global Workforce Technology platform.Summary/Overview:At Velocity Global, we're shaping a world-class brand that transforms perception and drives awareness of our mission to make opportunity borderless for people everywhere. We're looking for a seasoned storyteller with strong product marketing knowledge who can distill key narratives from complex concepts into impactful, thought-provoking content that resonates with diverse audiences. To succeed in this role, you'll need to quickly understand our business, navigate ambiguity, and effectively manage cross-functional approvals and workflows.The Demand Generation Manager will execute campaigns to create awareness, nurture leads, and lead conversions among our prospects. This role requires a hands-on approach to lead source management where you will test and improve each to deliver results across all stages of the buyer journey. You will report to Head of Digital Marketing and Demand Generation.This hybrid role will require in-office collaboration for at least 1-3 days per week in our Palo Alto, CA office.You Will:

• Plan, build and execute multi-channel campaigns tailored to our prospects.
• Drive lead acquisition through a variety of programs including, but not limited to:
• Affiliate programs
• Webcasts
• Referral programs
• Remarketing
• Display media
• Manage and optimize paid media budgets to maximize ROI, with a focus on channels that drive key aspects of our marketing funnel.
• Develop and refine multi-touch sequences to guide HR leads through the funnel.
• Collaborate with content and design teams to create compelling, high-performing assets tailored to the pain points of prospects.
• Build a testing framework to experiment with ad creatives, CTAs, landing page designs, and audience targeting.
• Analyze campaign performance data, including lead quality, conversion rates, and cost-per-lead, to refine strategies.
• Contribute to ABM initiatives, creating highly personalized campaigns for high-value HR accounts.
• Monitor industry trends and competitor strategies to identify new opportunities for engaging HR audiences.You Have:
  • 7+ years of experience in demand generation or performance marketing.
  • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRMs (e.g., Salesforce).
  • Strong understanding of HR buyer personas and challenges (preferred but not mandatory).
  • A proven ability to execute campaigns that align with the buyer journey and drive measurable results.
  • Data-driven mindset with expertise in campaign analytics and reporting.
  • A proactive, testing-focused approach to optimize campaigns continuously.
  • Excellent project management skills to balance multiple initiatives simultaneously.
  • A creative mindset for exploring and implementing innovative demand generation strategies.Our job titles may span more than one career level. The base pay depends upon many factors, such as training, transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified.Annualized Pay Range:$109,000 - $160,000 USDWe are dedicated to fostering diversity and inclusion across our organization, embracing the rich tapestry of cultures, backgrounds, and perspectives that our global team brings together in offices around the world. Velocity Global is an Equal Opportunity Employer committed to empowering individuals from all walks of life to achieve their professional goals with us, regardless of race, religion, gender, gender identity, pregnancy, disability, sexual orientation, age, national origin, citizenship status, or genetic information. We actively seek and encourage applications from diverse candidates, including those with disabilities, and offer accommodations throughout the selection process upon request.Velocity Global offers a range of benefits tailored to the location and type of role. A general benefits overview is below:
    • Health and Dental Insurance (where applicable)
    • Retirement Savings + Employee Incentive Plan
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Keywords: Velocity Global, Palo Alto , Senior Demand Generation Manager, Executive , Palo Alto, California