Added - 2 days ago Product Marketing Manager - 1082 Marketing/Branding San Francisco , CA

Company: Thesagegroup
Location: San Francisco
Posted on: November 1, 2024

Job Description:

Product Marketing ManagerThe Sage Group's client is looking for a Product Marketing Manager to join their Data Center and Migrations marketing team. As a member of the team, you'll be responsible for implementing marketing campaigns to increase the adoption of cloud products for both SMB and enterprise customers. You will also be responsible for ensuring the retention of the existing customer base and increasing the satisfaction scores of this audience. This will require you to be extremely detail-oriented, analytical, and comfortable with presenting work to leadership and stakeholders as you will partner closely with Product, Operations, and Sales. You'll be responsible for leading marketing programs across several cross-functional teams and ensuring a seamless customer experience throughout all milestones.Responsibilities:

• Set comprehensive GTM strategies that include customer segmentation, messaging, and internal enablement.
• Apply your strong customer-centric focus to all content and programs.
• Partner with sales leadership and enablement to craft high-touch and low-touch enablement programs.
• Create high-quality assets for use by demand gen, sales, and partners. This can take the form of blogs, webinars, website content, community posts, and more.
• Be a team player who is comfortable in content sparring sessions and can influence stakeholders.
• Distill complex processes and sets of information into clear written communications.
• Drive projects to completion and maintain a high-quality bar.Qualifications:
• You have 8-10+ years of product marketing experience, ideally at a B2B SaaS company, or have an aptitude for understanding and ramping on new technologies.
• You have been responsible for creating, driving, and managing go-to-market plans across a variety of owned channels.
• You're eager to jump in to get things done and don't get flustered in a fast-paced and often changing environment.
• An understanding of both PLG and sales-led GTM tactics to execute go-to-market plans across the appropriate mix of channels.
• Enjoy writing unique and compelling content for a diverse set of influencers and executive decision-maker personas.
• Be a passionate self-starter, with a can-do attitude who likes to make data-informed decisions.
• Be able to spot opportunities to improve, and have a keen understanding of how to translate customer needs and market demand into messaging, content, and sales enablement to help us meet our key results around cloud adoption.
• Thrive on teamwork and experience building relationships with peers and stakeholders across marketing, product, sales, and more.
• Have worked to deliver campaigns that move the needle and turn heads in the market.
• Experience making data-driven decisions and tracking campaign performance to drive the best results.
• Can translate projects and initiatives into business impact.Remote: (PST Hours)Duration: 18 monthsCompensation: $80/hour
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Keywords: Thesagegroup, Palo Alto , Added - 2 days ago Product Marketing Manager - 1082 Marketing/Branding San Francisco , CA, Executive , San Francisco, California