Account Manager, Digital

Company: Highwire
Location: San Francisco
Posted on: October 24, 2024

Job Description:

About us: Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone-regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities-can feel safe, celebrated and worthy.We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.Our people-first culture is driven by four core values:Inclusion AlwaysGrowth MindsetTeam EmpowermentFierce DistinctionWe're looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, Indiana, Illinois, Michigan, Missouri, New Jersey,New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.A manager of digital strategy is a primary client contact who works in close coordination with client resources and other Highwire team members to advance integrated strategic communications programs that meet client marketing objectives. They possess a deep understanding of: different client marketing functions and how they interact and complement each other; existing and emerging channels for reaching B2B technology audiences; and appropriate measurement of overall integrated campaigns. The manager will develop and lead execution of digital programs and spearhead overall campaign ideation. This person possesses management and collaboration skills consistent with a PR account manager.Key Responsibilities

• Manage simultaneous digital efforts for multiple clients
• Creation of digital programs
• Evaluation of client objectives and goals
• Maintains rhythm of client contact to move programs forward
• Dictates measurement efforts, manages creation of measurement reports
  • Work with other team members to lead development and execution of digital programs
  • Creates program elements based on understanding of client objectives
  • Considers content, communities, and channels that will affect the program
  • Dictates social media posting, management of influencers, management of digital content creation
  • Content amplification recommendations
  • Measurement of program impact aligned to client objectives
    • Demonstrated proficiency across a range of digital program disciplines, including:
    • Analytics
    • Social media management and influencer management
    • Content marketing & marketing automation
    • SEM
    • SEO
    • Email marketing
      • Support business development efforts (for existing or potential clients)
      • Support creation of digital program ideas to complement PR recommendations
      • Manage creation of social audits and provide strategic recommendations
      • Participate/lead digital programming for existing client planning meetings and new business proposalsSelf Development
        • Proactively setting up quarterly goals with manager; tracking against goals and demonstrating growth
        • Effectively prioritizing responsibilities based on impact, timelines, workflow and client goals
        • Identifying areas for self-improvement and bringing suggestions and solutions to managementSuccess Factors:
          • 5 years of client facing digital experience (social, digital content, influencer, interactive, paid, etc.)
          • Agency experience is a plus
          • The ability to quickly and smartly adjust digital strategy, voice and tone based on client and audience
          • The ability to take initiative, keep organized and handle multiple projects at once
          • Strong strategic client consultancy skills gained in an agency environment
          • Experience with social media management tools, or other digital tools for analytics, influencer management, etc.
          • Experience incorporating integrated digital and social strategies and tactics within broader communications campaignsHighwire Perks:
            • Competitive salary
            • Merit-based bonuses and promotions
            • Hybrid work model to suit your schedule and lifestyle
            • Excellent vacation policy including extended break for summer and winter holiday
            • Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
            • 401K Match
            • Medical and dental benefits/ FSA
            • Paid Parental Leave
            • Commuter Benefit
            • Home office equipment stipend
            • Growth Mindset Stipend of $100 annually for books, exhibitions, etc.
            • Technology reimbursement
            • Wellness benefit
            • Donation Match
            • Full-time writing Coach
            • Mentorship
            • Monthly recognition programs
            • Employee referral bonus
            • New business referral bonus
            • Quarterly Highwire fun events - Thanksgiving is our favorite holiday
            • Dog friendly work environment
            • Extremely supportive, nurturing environment with many opportunities for learning and growth$80,000 - $105,000 a yearSalary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.The duties delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities. If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you. Apply now and let's explore the possibilities together! Job AlertIf you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission . Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com. Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to so that we can review and flag the fraudulent domain and user IDs for removal.
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Keywords: Highwire, Palo Alto , Account Manager, Digital, Executive , San Francisco, California